Biore UV Aqua Rich Watery Hold Cream Sunscreen 50g

Biore UV Aqua Rich Watery Hold Cream 50g Sunscreen

Prevents sunburn from strong UV rays (SPF50/PA+++) and protects against sunburns by covering a membrane that is held in water to keep you fresh until the evening. UV dispersant is trapped in a fresh aqua capsule. Spread it out and conform to your skin. Chunky and water-based cream.

Highlights

• This Japanese sunscreen features a unique “Watery Hold” technology that creates a smooth, even veil on the skin, providing robust SPF50 PA+++ broad-spectrum protection against harmful UVA and UVB rays. Experience reliable defense with lasting comfort.
• The lightweight yet substantial cream texture applies smoothly and evenly, adhering closely to the skin to lock in moisture and resist rub-off, ensuring consistent and dependable sun protection throughout the day.
• Enriched with hydrating ingredients, this sunscreen helps to keep your skin feeling moisturized and supple, preventing dryness often associated with sun exposure. Enjoy comfortable and protected skin.
• The advanced formula provides high SPF50 protection against UVB rays and PA+++ against UVA rays, effectively shielding your skin from sunburn, premature aging, and long-term skin damage. Trust in comprehensive sun defense.
• Designed for daily use, this innovative sunscreen cream provides a unique combination of lasting hydration and reliable sun protection, making it an essential addition to your skincare routine for healthy and protected skin.

The Biore UV Aqua Rich Watery Hold Cream boasts a lightweight yet substantial texture that applies smoothly and evenly, adhering closely to the skin for reliable coverage. Enriched with hydrating ingredients, it helps to keep your skin feeling moisturized and supple throughout sun exposure. The unique “Watery Hold” technology ensures the sunscreen stays put, resisting rub-off and maintaining its protective barrier. This advanced formulation provides high SPF50 protection against UVB rays and PA+++ against UVA rays, working diligently to keep your skin safe from the sun’s harmful effects without feeling heavy or greasy.

Make Biore UV Aqua Rich Watery Hold Cream SPF50 PA+++ an essential step in your daily skincare routine for dependable sun protection and lasting hydration. Apply generously and evenly to your face and body before sun exposure. Its unique texture provides a comfortable hold that lasts. Reapply frequently, especially after sweating, swimming, or towel-drying, to maintain optimal protection. Embrace the confidence of well-protected and hydrated skin with this innovative Japanese sunscreen cream.

With Bioré UV Aqua Rich Watery Hold Cream, Kao has succeeded in dispersing UV scattering agents within a water-based sunscreen formulation by encapsulating them in moist aqua capsules.^*6 This product, offering effective SPF50/PA+++ UV protection, spreads well and has a pleasant texture. Non-greasy, non-drying. The 2 trillion^*7 aqua capsules in the emulsion create a thick layer on the skin when applied, which retains moisture and leaves skin feeling soft all day long.
Formulated to care for the skin, the product is alcohol-free, paraben-free and colorant-free. Washes off easily with soap or cleanser.

Preliminary product launch in selected drugstores began in March 2024. Consumers commented positively on the product’s feeling in use: “It feels moist and pleasant to use,” “Even though it has a rich texture, it doesn’t feel greasy after application,” “I’d like to use it year-round, not just in summer” and “When I apply it, it spreads right away and doesn’t leave a noticeable white cast,” indicating satisfaction with the product. Now the product is being launched nationwide and promotional materials feature such positive consumer reactions.

Bioré UV has been offering value in products which are part of consumers’ daily lives since its launch in 1996. Launched from Bioré’s flagship Aqua Rich series in 2011, Bioré UV Aqua Rich Watery Essence with its light texture was a hit with consumers. Since its launch, occasions for suggested sunscreen use have broadened from outdoor leisure and special days out to habitual daily use. In 2023, Bioré launched Bioré UV Aqua Rich Aqua Protect Mist, a whole-body non-aerosol mist pleasant to use anytime, anywhere. This encouraged consumers to reapply sunscreen away from home, further helping them with their UV protection.

Kao is also focusing on launching sunscreen products in foreign markets. Through these products, Kao will build awareness of UV protection among consumers everywhere, to create a society where people can spend more time in the sun with smiles on their faces, and boost its global presence.

Kao will continue helping to create a comfortable and pleasurable lifestyle for customers by offering Bioré brand products bringing ease to their lives.